Selling goods and services online is a natural progression for many companies that are looking to enter or expand their market.
Don’t loose another sale!
There is no other way of reaching more customers that is more cost-effective than eCommerce site. As you know this model has been successful that some businesses (e.g. Amazon, eBay, NetBank) have even forgone a physical location. While their situations have been phenomenal compared to the rest, even existing “bricks-and-mortar” businesses can benefit from selling online.
One of the keys to ensuring success with your ecommerce site is to make it robust enough to meet the needs of your customers while simple enough so that they don’t need a manual to figure out how to buy something. Typically this means having a searchable catalog, minimal number of clicks to get from the product page to the order page and look-and-feel of trusted sites like Amazon, and necessary functionality.