01 May 3 Ways to Keep in Touch with Your Target Audience Using Google’s New Gadget Maker
In the past there were Google Desktop Gadgets – these are nifty little items that anyone could add to their Google personalized home page. These gadgets were primarily custom programmed by enthusiasts and companies seeking a way to stay in front of viewers but now anyone can build a gadget.
The new personalized gadgets allow individuals to upload personal information into a web app that others can place on their homepage for a literal “portal” into a friend’s world. Instead of focusing on mass appeal like the previous gadgets, Google is billing the new gadgets have a more personalized, intimate appeal.
But can you use the new Google Gadgets for business – you bet! There are any number of ways that you can personalize these new gadgets to stay in front of the people you want to stay in front of. Keep in mind that, like everything in the world of social media marketing, you’re gadget has got to be interesting and useful to earn the real estate of you target audience’s homepage.
Here are some ideas:
Framed photo – Display an image of a featured daily product or service – offer featured products or services at a nice % discount.
Free Form – Use it to send tips or breaking news of interest to your target audience
Countdown – Display the time left until a featured event or sale
These are ideas for 3 of the 7 new gadgets – how many more can you come up with?