The Most Successful Real Estate Sites

27 Apr The Most Successful Real Estate Sites

Real estate is one of the most competitive industries in the search engines.  Maybe it’s time for a different approach?  When people are shopping for real estate, they’re not just looking for a house, they are looking for a lifestyle – and that requires a lot of information from schools, to recreational activities, to average neighborhood incomes, and so much more. 

Want some examples, check out these successful real estate websites that are really bringing in the traffic and generating buzz for their usefulness. 

There are two ways to accomplish this.  You can hire a team of people to research and update information and post it on the site.  Or you can pull the information in dynamically with a custom software application. 

Trulia for example uses custom programming to scrape real estate sites and brings all of the information into one place in a way that is extremely useful.  Almost all of these sites incorporate Google maps in their searches to give users a perspective of where exactly homes are located.  Zillow even offers satellite images of the neighborhood right on the search page.   

While smaller real estate agencies may not be able to, nor have the desire to, compete with these big competitors, adding useful web applications to local real estate sites can certainly help them gain the lead over local competition.

What are your customers really looking for when shopping for a home?  How can you provide it in a way that is informative and fun to use?  If you can imagine it, there is most likely a way to make it happen.