Predictive Analysis Meets Email Marketing

04 May Predictive Analysis Meets Email Marketing

We’ve been doing a lot of integrations for customers with Responsys this year – an extremely powerful and intuitive email marketing software.  Just when we thought we couldn’t be more impressed, Responsys bought the predictive analytics company Loyalty Matrix. 

What is predictive analytics?  To quote Wikipedia:

Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events.

I am intensely looking forward to working with the result of the combination of these two forces.  Responsys was already the most intuitive email marketing software available and I assume that the purchase of Loyalty Matrix will increase that exponentially.